Internal UGC (employee-generated content)

What is internal UGC?

Internal UGC (user-generated content) refers to content — photos, videos, messages, firsthand accounts — produced by employees themselves and shared internally, as opposed to content produced by headquarters or the communications team.

More authentic and closer to the real thing than top-down communication, it feeds engagement, showcases teams, and circulates good field practices. It calls for a simple framework for publishing and a minimum of moderation.