What is frontline management?
Frontline management (in French, management de proximité) refers to the direct supervision of operational teams by a manager present on site — team leader, location manager, head housekeeper, head chef — as close as possible to daily activity.
Specifically French, the concept stresses the frontline manager’s role as a transmission belt: they translate headquarters’ decisions into concrete instructions and pass the reality of the field back up. Their workload rises sharply in a multi-location setting.
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