What is internal communication?
Internal communication is the set of actions and tools through which an organization informs, connects, and involves its employees. It covers downward communication (from management to teams), upward (from the field to management), and lateral (between peers).
Distinct from external communication, it aims at information, alignment, and engagement. For multi-location companies, its main challenge is actually reaching employees who have no fixed workstation and no work email address.
According to an OpinionWay study for the AFCI (2023), only 54% of French companies have a formalized internal communication strategy.
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